Privacy Notice
This English version is provided for convenience. If there is any discrepancy, the Spanish version prevails.
Last updated: October 23, 2026
At ABZUG, we protect the personal data you share with us when you contact us through this site, via WhatsApp or by email. This notice explains what data we collect, what we use it for, who we share it with and how you can exercise your rights, in accordance with the Federal Law on the Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares).
Data controller
ABZUG, Engineering for Digital Transformation, located in Mexico City, Mexico, is responsible for processing your personal data. For any privacy matter, write to us at contacto@abzug.com.mx.
Data we collect
- Identification and contact data: name, company, job title, city, email address, WhatsApp number and WhatsApp profile name.
- Information about your case: the process you want to improve, how it is done today, the systems you use, operating volume, goals, urgency and the messages you send us.
- Scheduling data: the date and time of the call you schedule with us.
We do not request sensitive, financial or asset-related personal data. Please do not share it through these channels.
How we use your data
We use your data solely for the following purposes, which are necessary to handle your request:
- Replying to your messages and understanding your case.
- Scheduling and holding the assessment call, and sending you the corresponding invitation.
- Preparing and sending you a proposal or quote.
- Following up on your request and, where applicable, on the business relationship.
We do not use your data for advertising, and we do not sell it to anyone.
AI-powered WhatsApp assistant
When you message us on WhatsApp, you are answered by an automated assistant that uses artificial intelligence to ask you questions about your case and schedule the call. If you send it a voice note, the audio is automatically converted to text so it can be understood; we keep the text, not the audio. Its answers are based on the information you give us, and a person at ABZUG reviews every case. You can ask to speak with a person at any time.
Who we share your data with
To operate these services, your data is processed by the following providers, which act on behalf of ABZUG and use it only to provide their services to us. Some of them process the information outside Mexico, mainly in the United States.
| Provider | Purpose |
|---|---|
| Meta Platforms (WhatsApp) | Receiving and sending WhatsApp messages |
| Anthropic | Processing messages with artificial intelligence so the assistant can respond |
| Scheduling the call in Google Calendar and holding it on Google Meet; email | |
| Cloudflare | Hosting the assistant, transcribing voice notes to text, storing conversations, sending email notifications and measuring visits to this site in aggregate |
| Vercel | Hosting this website |
Beyond these cases, we would only share your data when required by a competent authority in accordance with the law.
How long we keep your data
We keep your data while we handle your request and, where applicable, for as long as a business relationship exists. After that, we delete it, unless the law requires us to keep it longer. You can ask us to delete it sooner at any time.
Your ARCO rights
You have the right to access your data, rectify it if it is inaccurate, cancel it and object to its processing. You can also revoke your consent or limit the use of your data.
To exercise them, write to contacto@abzug.com.mx with:
- Your name and a way for us to reply to you.
- A copy of an official ID, or that of your representative along with the document that proves their authority.
- Which right you want to exercise and regarding which data.
We will respond within the time limits set by law and, if appropriate, carry out your request.
How to ask us to delete your data
There are two ways to ask us to delete your data, including your WhatsApp conversations:
- Type “Borrar mis datos” (Spanish for “Delete my data”) in the ABZUG WhatsApp chat.
- Send an email to contacto@abzug.com.mx with the subject “Data deletion” and the WhatsApp number or email address you used to contact us.
We will confirm the deletion through the same channel. Calendar events for calls that have already taken place may remain in your own calendar if you accepted the invitation.
Cookies, visit statistics and tracking technologies
This site does not use advertising or tracking cookies, and it does not build visitor profiles.
Visit statistics. We use Cloudflare Web Analytics to know how many people visit the site and which pages interest them. This tool does not use cookies or browser storage, and it does not identify people by their IP address, their browser or by device fingerprinting. When a page loads, your browser sends Cloudflare technical data about that visit (the page viewed, the site you came from, the browser and device type, the approximate country and the load time). We only see this information as totals; we cannot tell who you are from it. Cloudflare handles it under its privacy policy. If you block the statistics script in your browser, the site works the same.
Language preference. If you choose a language with the ES / EN switcher, we store a cookie named “idioma” that only holds your choice (“es” or “en”) for one year, so we can show you the site in that language. It is a technical cookie: it does not identify you, is not shared with anyone, and you can delete it from your browser.
Fonts. To display the fonts, your browser downloads files from Google Fonts, which means Google receives your IP address.
Changes to this notice
If we change this notice, we will publish the new version on this page along with its update date.